We think that a platform built from the ground up around all the things that matters in RC, tracks, clubs, brands, products, events, etc and make a structure around it and how they link to each other we can create more convenient and sustainable value. It’s not replacing what’s out there but complementing it. What House of RC 2.0 could replace are forums as it now provides all the same functionality but maybe served a little bit differently. It’s like we merged Facebook and forums together but with a terminology and structure built around RC.

When you enter House of RC 2.0 you will immediately see a big button encouraging you to share something RC related, it could be a post, a link, an image a video or anything really like starting a discussion. This is the RC Wall, it shows all the latest “global” posts from the community as well as resources from your network and your favorites. This means you’re in control of what is shown here by building your network of organisations and users or adding favorites to your club, home track or products you own. Whenever there is new content posted on those pages you will see them on your wall. All posts you create will show up on your personal profile page as well, but you can go in and hide them from your profile if you want to. We provide a lot of flexibility but are trying to struck a balance and still make it easy and quick to work with.

Something that is also new is that you can like and comment on EVERYTHING! This means that you can ask a question about a product on the product page, or like a setup sheets someone posted, write something on the event page. So this makes every item a potential forum thread. How do you know when someone commented on something you posted? You will get an email (there will be an opt out for this) and if you have the app installed you will receive a push notification. Clicking on the email or the notification will bring you right into the conversation. We also added a whole new menu for notifications so it’s easy to check when any of the pages you follow have updated content or when there are new events at your local club. When don’t want you to miss anything important in your RC world!

We also made it easier to share content outside of House of RC, on every post there will be a Share function but also there will be a Share button on each page as explained earlier on the mobile experience. You can now easily send this via email, message or post on Facebook when you find something ingesting or want to share your next event. We think the structure and data driven nature of House of RC combined with the social graph and great tools of Facebook is a killer combination!

These were only the main features for increasing engagement on the platform, there are many small things we have done to improve this. We’re not done with this and the RC Wall on the start page will continue to evolve to be smarter and better to provide you with real value, not to be optimised for creating monetary value for a big corporation. We build House of RC for the community by the community!